since 2018
Shows doctors how their patients see.
Carrot invented VR visual testing and made it the way testing gets done in 2,500+ clinics: faster for staff and more comfortable for patients.
From how patients seeto how they could see.
Carrot, eye care's most widely used VR testing platform, has agreed to acquire GreenMan InSightVR, the surgeon-built simulation that lets cataract patients experience their lens options before they choose. IOL simulation is coming soon to the Carrot Platform.
See it live at AAO 2026 in New Orleans, Oct. 10–12 · Carrot Booth #2409Two innovators. One clear vision.
Start here
What brings you here today?
Choose what fits you best, and we'll show you what this news means for you.
Nothing changes with your account. Something new is on the way.
- Your Carrot Platform, subscription and support stay the same.
- IOL simulation is coming soon to the Carrot Platform, so your cataract patients can see how each lens option could change their vision before they choose.
- Soon, you'll have one partner from the first diagnostic exam to the lens decision.
Questions? Read the Carrot customer FAQs
Same InSightVR. Same team. Same support.
- Your InSightVR system, workflow, agreement and contacts stay the same.
- Carrot's backing means more investment in InSightVR, so we can keep building for cataract surgeons and their patients.
- Curious about Carrot? It's the VR testing platform trusted by 2,500+ clinics.
Questions? Read the InSightVR customer FAQs
Soon, one partner from the first exam to the lens decision.
- Carrot runs 15 eye exams on one portable VR headset, with AI/ML-assisted analysis and EMR/EHR integration.
- InSightVR lets cataract patients experience their lens options before they choose.
- Start with one or both. Pricing is customized for each clinic.
Questions? Read the FAQs for new practices
The announcement,
the facts and who to call.
- Carrot has agreed to acquire GreenMan Vision, Inc., the company behind InSightVR.
- The agreement will add IOL simulation for cataract surgery to the Carrot Platform and expand Carrot from vision diagnostics into vision simulation.
- Industry partner programs continue as agreed. Your GreenMan InSightVR contact will follow up with you personally.
Questions? Read the press and partner FAQs
The news
Two innovators who refused to settle.
Carrot asked whether the visual field test, unchanged for 40 years, was really the best eye care could do. GreenMan's surgeon founders asked why anyone should choose how they'll see for the rest of their life without experiencing it first. Soon, both answers will live on the Carrot Platform.
Shows patients how they could see.
InSightVR puts cataract patients inside everyday scenes so they can compare how each lens option could change their vision.
- 1
The first exam
Carrot's VR testing helps find and track vision loss with a faster, more comfortable exam.
Carrot - 2
The referral
Carrot already serves the optometrists who first find a cataract and the surgeons who treat it.
Carrot - 3
The lens decision
IOL simulation lets patients see their options before they choose the lens they'll live with for life.
InSightVR, coming soon to the Carrot Platform
Work smarter. Diagnose faster. Care better.
The best decisions in eye care are the ones patients can see for themselves. That idea is the Carrot Platform.
We built InSightVR for our own patients, and we held it to one standard: it could never overpromise an outcome.
When patients can see the tradeoffs for themselves, the decision becomes theirs.
With Carrot, InSightVR will get in front of more surgeons and more patients than we could ever reach alone.
Meet InSightVR
Patients hear about their lens options. Now they can see them.
Most cataract patients choose the lens they'll see through for life from a conversation and a brochure. InSightVR uses each patient's own biometry to put them inside everyday scenes, from reading to night driving, so they can compare how each lens type could change their vision.
MGBB
Built by cataract surgeons Michael Greenwood, MD, and Brandon Baartman, MD, of Vance Thompson Vision.
See the tradeoffs
Every lens comes with tradeoffs, from glasses for reading to halos at night. Tap a lens to explore the idea.
Cloudy, dim and full of glare
A cataract clouds the eye's natural lens. Surgery replaces it with an artificial lens, and choosing that lens is a decision patients live with for life.
An illustration of general lens tradeoffs, not a simulation. InSightVR uses each patient's own biometry. Results vary from patient to patient.
01
Measure
InSightVR starts with the patient's own biometry.
02
Experience
Patients step into everyday scenes, from reading a menu to driving at night.
03
Compare
They see how each lens type could change their vision, then choose with their surgeon.
Lens options and strategies
MonofocalToricMultifocalEDOFAdjustableMonovision
The evidence
Seeing changes the decision.
In a 2026 peer-reviewed study of 609 patients, those who used InSightVR were twice as likely to choose an advanced-technology lens.
90%of surveyed patients who chose an advanced-technology lens said their vision after surgery was similar to the simulation
609patients in the 2026 retrospective study
2×the rate of advanced-technology lens choices versus standard counseling
Read the study in Patient Preference and Adherence Individual results vary.
Meet Carrot
The company that invented VR visual testing.
In 2018, Carrot put the visual field test inside a VR headset and changed a 40-year-old exam for good. Today, Carrot (formerly Virtual Field) is the most widely used VR testing and diagnostic platform in eye care.
6M+eye exams run on Carrot
2.5k+clinics, from independent practices to enterprise networks
15exams on one portable headset
01
Connect
Carrot pulls your daily worklist automatically, pre-loading every patient's name and data.
02
Test
Patients put on one portable headset in any room, in the language they're most comfortable with. No dark room needed.
03
Report
Results flow back to your EMR with objective, AI/ML-assisted Severity Index staging and progression trendlines.
15 exams. One headset.
One platform behind it.
Visual fields
Threshold, screener, kinetic and full-field testing, independently validated.
Pupillometer
Objective pupil testing on the same headset.
Ocular motility
Eye movement testing without a separate device.
Contrast sensitivity and color vision
More of the functional vision exam, in one place.
Severity Index
Objective, AI/ML-assisted visual field staging: Normal, Mild, Moderate or Advanced.
Automations
Protocol templates and automation that give technicians time back on every exam.
Connections
Bidirectional DICOM and EMR/EHR integration, with reports and progression trendlines.
Insights
Practice-wide analytics on testing volume and performance.
40+ languages
Patients take exams in the language they're most comfortable with.
Carrot plans are month-to-month or annual, so you're never locked in.
Talk to us about Carrot
The evidence
Validated where it matters.
Independent studies from Stony Brook, UNSW Sydney and Weill Cornell found Carrot visual fields comparable to standard automated perimetry, with shorter exams and a better patient experience.
2.4 minfaster per visual field than standard perimetry, with fewer false positives (Stony Brook)
p<.001patients rated ease, clarity, comfort and focus significantly better (Weill Cornell / NewYork-Presbyterian)
PO431AI Severity Index scientific poster at the American Academy of Ophthalmology (AAO) 2026
Chiang H, Hoang A, Waldman C, Rubin JM. ASCRS 2020 · Nanti NB, Lenoci J. IOVS 2021;62:3486 · Phu J, Kalloniatis M. IOVS 2021;62:3364 · Li A, Lee K, Vassiliou N, Petrakos P. Weill Cornell / NYP, 2023. Individual results vary.
AAO 2026 · New Orleans · Oct. 10–12
See it live at AAO 2026.
At the American Academy of Ophthalmology (AAO) 2026 Annual Meeting, meet the Carrot and GreenMan InSightVR teams and see Carrot and InSightVR in action.
CarrotBooth #2409
Carrot Platform and IOL simulation demos, plus a daily gathering.
GreenMan InSightVRBooth #4142
InSightVR demonstrations all show long.
Daily gatherings at Carrot Booth #2409 · tap one to add it to your calendar
Today
Sat10
New Orleans classic small bites and networking
2–5 p.m. CT
Today
Sun11
Ice cream bar from Creole Creamery
2–5 p.m. CT
Today
Mon12
Beignets and café au lait
9 a.m.–noon CT
Talk to our team
Let's find the right fit for your clinic.
Tell us a little about your practice and what you'd like to explore. Our team will reach out to schedule a call.
- A real conversationYou'll talk with the people who know Carrot and InSightVR best.
- Answers for your workflowHow Carrot, InSightVR or both would fit your clinic and staff.
- Pricing built around youPricing is customized for each clinic.
2,500+ clinics6M+ eye examsPeer-reviewed IOL simulation results
Already a customer? Your contacts stay the same, and you can reach them anytime. You're also welcome to use this form.
Schedule a call
FAQs
Answers for everyone.
Still have a question?
Our team is happy to walk you through it.
Schedule a callNo. Your Carrot Platform, subscription and support stay the same. There are no changes to pricing or service agreements at this time.
An immersive simulation that uses each patient's own biometry to show, in everyday scenes, what their vision could look like after cataract surgery with monofocal, toric, multifocal, EDOF or adjustable lenses. It takes a few minutes during the cataract evaluation. It doesn't guarantee results, which vary from patient to patient.
It runs during the cataract evaluation, before the lens conversation. A technician or counselor can run it, and the InSightVR implementation team trains your staff.
Yes. It's available today as InSightVR. Your Carrot rep can walk you through next steps and timing, or you can schedule a call.
Today, IOL simulation runs on its own headset. We're excited to bring visual diagnostic testing and IOL simulation together on the Carrot Platform, and we'll share details when they're ready.
Pricing is customized for each clinic. We'd be happy to schedule a call to review your clinic's needs and options.
Many of the patients you care for will face a cataract lens decision. IOL simulation helps them arrive at that decision clearer and more confident, which supports the surgeons you refer to and co-manage with. Nothing about your Carrot account or service changes.
No. It isn't tied to any one lens manufacturer, and it covers monofocal, toric, multifocal, EDOF and adjustable lenses.
No. InSightVR is fully supported, and Carrot is investing in it.
There are no changes to pricing or service agreements at this time. If anything ever changes, you'll hear it from us first and well in advance.
No. Same team, same implementation managers, same support line.
No. Keep using your current setup, just as you do now. If that ever changes, you'll hear it from us first and well in advance.
Nothing is changing today. If that ever changes, you'll hear it from us first.
Yes. Dr. Greenwood and Dr. Baartman remain actively involved.
Your program continues as agreed. Your GreenMan InSightVR contact will follow up with you personally.
Carrot invented VR visual testing in 2018. Today it's the most widely used VR testing and diagnostic platform in eye care, trusted by more than 2,500 clinics. Curious what it could do for your practice? Meet Carrot or schedule a call.
Carrot runs visual fields and other functional vision tests, 15 exams in all, on one portable VR headset, with AI/ML-assisted analysis, automation and EMR/EHR integration. Clinics use it for faster, more comfortable exams that save technicians time.
InSightVR is an IOL simulation for cataract surgery. Using each patient's own biometry, it shows how different lens options could change their everyday vision, from reading to night driving, before they choose.
Yes. Start with Carrot, InSightVR or both. Pricing is customized for each clinic, so the easiest next step is to schedule a call.
No. InSightVR runs on its own headset today.
Carrot customers are supported by the Carrot team. InSightVR customers get the same hands-on InSightVR implementation, training and support team our customers rely on today.
In a 2026 peer-reviewed study of 609 patients published in Patient Preference and Adherence, 57.1% of InSightVR patients chose an advanced-technology lens, compared with 28.4% with standard counseling. After surgery, 90% of surveyed patients who chose those lenses said their vision was similar to the simulation. Individual results vary. Read the study.
Carrot (formerly Virtual Field), the most widely used VR testing and diagnostic platform in eye care, announced an agreement to acquire GreenMan Vision, Inc., the company behind InSightVR. The deal will add IOL simulation for cataract surgery to the Carrot Platform.
Amy Phillips at LaunchLab Partners (amy.phillips@launchlabpartners.com, 412.327.9499) or Sarah Kersting-Herbert, VP of Marketing at Carrot (sarah@carrot.io).
Cataract surgeons Michael Greenwood, MD, and Brandon Baartman, MD, of Vance Thompson Vision. They remain actively involved.
Your program continues as agreed. Your GreenMan InSightVR contact will follow up with you personally about anything specific to it.
At the American Academy of Ophthalmology (AAO) 2026 Annual Meeting in New Orleans, Oct. 10–12: Carrot Booth #2409 and the GreenMan InSightVR booth, #4142. Anytime, you can schedule a call to set up a demo.
Carrot Announces Agreement to Acquire GreenMan InSightVR, Expanding Eye Care's Leading VR Diagnostics Platform Into Vision Simulation
Media contacts
Sarah Kersting-HerbertVP, Marketing, Carrotsarah@carrot.io
Ready to see what's next for your practice?
Talk with the Carrot and InSightVR teams about VR testing, IOL simulation or both.