In the age of Slack and fast-moving conversations, the lack of focus and clarity have become a huge problem in the workplace.

Chat apps keep everyone connected throughout the day, and yet it's become even more difficult for teams to stay aligned around what matters most. How can that be?

This is the question that led us to build Carrot. What we found is that leadership is getting lost in the noise.

Sharing important team updates, news, and decisions alongside random chats just increases the likelihood it will scroll by without being noticed. It’s difficult for the team to know what matters, and leaders have no idea if anyone even heard what they said.

Heavy Slack users ourselves, we wanted to design a Slack-friendly approach to handle must-see communication. We wanted this “non-chat” communication to be as fun, delightful and interactive as chat; but we also wanted it to be asynchronous so people could get caught up on their own time.

The result is Carrot - a platform for must-see communication that keeps everyone focused on what matters to build transparency, trust, and stronger teams.