Blog

As the first in its category, Carrot (formerly Virtual Field) set the standard for visual function and visual field eye tests. After five million exams across the United States and Canada, we’re continually innovating new ways to support the highest quality patient care and help you expand your practice.

Not only do we empower our customers with exceptional eye exam experiences, but we are proud to make purchasing and onboarding quick and easy so you can immediately experience a positive return on investment (ROI).

To get started with Carrot is as easy as:

1. Choose it
2. Try it
3. Buy It
4. Love It
5. Scale it

If you’ve already started your free trial and received your Carrot, schedule your onboarding call with a member of our customer success team or access our Quick Start guide.

Otherwise, if you’re ready to start a trial and see what Carrot can do for your practice, read on.

Choose a Carrot Subscription

We offer two subscriptions, each designed to support practices’ unique needs. Consider which of the following test suites and functionality is right for your staff, patients, and practice.

Monthly Pricing reflected below. Visit our pricing page for annual pricing options.

Try It

We encourage all customers to begin their partnership with us by leveraging our 30-day trial program. To start a 30-day commitment-free trial of Carrot, follow these steps:

Fill out the order form.

• You’ll be prompted to select your subscription and preferred payment terms: monthly or annually. Note: You’ll save 10% with our annual subscription model.
• We will ship your Carrot in about five business days.
• Once it arrives, your 30-day free trial begins.

To get started, you only need a Wi-Fi connection and a compatible device like a computer, laptop, iPad, or even a smartphone.

Once your Carrot headset arrives, we’ll help you train your team. Our North American-based Customer Success team will guide you through implementation. 

Buy It

Ninety-five percent of doctors who try Carrot choose to keep their headset. However, if for any reason you are not satisfied at the end of your 30-day trial, ship your Carrot headset back to us. 

Otherwise, keep your device to start your chosen subscription plan and enjoy the financial benefits of a scalable investment. We’ve done the math. Using CPT codes 92081, 92082, 92083, and 95919, Carrot will pay for itself within about four exams. Most locations conduct 65 exams monthly and earn an extra $15,000 annually.

Love It

Our customers love Carrot because it helps them create exceptional patient experiences, diagnose patients based on more insightful data, and fully maximize their office space. 

We love all these benefits for you, too.

“There are several aspects of the Carrot experience that patients enjoy, but comfort is a big one. I serve a population of patients who are in their 70s, 80s, and 90s. Many of them have spine and neck issues, are wheelchair-bound, or otherwise have mobility and stamina limitations. Elderly patients love the experience of a wearable headset and, contrary to what one might assume, are very capable of reliably performing SAP if allowed a higher degree of comfort for the duration of the test compared to traditional, tabletop perimetry. There are a lot of benefits to having this technology in your office simply from a patient satisfaction perspective.” – Dr. James Murphy, Ophthalmologist

“We’ve achieved significant improvements in efficiency, resulting in reduced appointment times for our patients. Previously, if a patient had a 9:30 appointment, they would often end up waiting for the previous person to finish (about 15 minutes), causing a backlog in our schedule. Now, we’ve streamlined the process. We can promptly seat patients and set them up for the test, which typically takes only about 10 minutes. This has allowed us to revamp our workflow, ensuring smoother scheduling and minimizing delays.” – Dr. Jonathan Kahn, Ophthalmologist

“[Carrot] technology has had a significant impact on [patient] care. It’s not just about insurance compliance; it’s about real-time monitoring. For instance…a patient had swelling in their eye socket and visual deterioration. We did a [Carrot] test, identified the problem, and got her to the hospital, putting her on steroids. Subsequent tests while in the hospital showed her condition improving. We managed to avoid emergency surgery because [Carrot] was there to expedite her care.” – Dr. Dimitrios Sismanis, Oculoplastic Surgeon

Scale It

Consider fully optimizing your patient experiences by right-sizing your Carrot fleet to the scope and scale of your practice. Our Customer Success team is standing by to help you scale at pace, implementing additional Carrot headsets across locations, specialties, and exam lanes, and training team members so they feel confident in conducting exams immediately.

Five Ways to Gain Extra Value with Carrot vs. Traditional Tabletop Perimeters

Save money by switching to a subscription model.

Carrot offers month-to-month rates as low as $199/mo, or annual rates (paid annually or monthly) as low as $179/mo. A Humphrey Field Analyzer costs about $35,000 to purchase outright, and there are no monthly options. With a comparable device lifespan, you can gain clear savings with a portable, patient-friendly Carrot that you can customize to your practice.

Make better use of your practice’s limited space.

Standard tabletop visual field devices require their own darkened room and appropriate ambient light. In small practices, this can take away valuable real estate that could be better used to offer additional patient care services. Carrot needs no major space requirements and can be conducted anywhere your patients feel comfortable. Tuck it into a cabinet at the end of the day.

Free up more time in the day for your technicians.

Using a traditional perimeter requires technicians to closely monitor patients and provide verbal instructions. Patients can largely self-administer Carrot exams using their preferred audio language instructions. Meanwhile, technicians can review notes or catch up on administrative tasks.

Stay on schedule with shorter testing times.

Consider the amount of time required for traditional visual field testing. Setting up patients, finding the optimal head placement, and maintaining patient focus can take up to 30 minutes per test. This is made even more complicated for patients who use wheelchairs or cannot sit on the tabletop device. With Carrot, this same test experience is significantly faster.

Conduct More Tests and Capture More Revenue Every Day

With faster tests, excellent ease of use, and a truly accessible experience, you can offer more tests to more patients. Carrot is billable using CPT codes 92081, 92082, 92083, and 95919. On average, this translates to 65 exams per month. That’s an extra $15,000 per practice per year.

Ready to get started? You know what to do. Start your 30-day trial here.