Innovation is in our DNA. It’s our why, our north star, our mission, our purpose, our tomorrow, our today, and our everyday. Serving as industry innovators is all we’ve ever known, and all we’ll ever strive to be.
You’ve likely known Virtual Field over the past eight years as a leader in virtual visual field technology. You might not have known we invented the first virtual visual field analyzer, creating the head-mounted perimetry category, and serving as the first portable, lightweight alternative to the Humphrey and other tabletop perimeters. While we’re immensely proud of that history, for the last eight years we’ve been primarily focused on where we’re going next and how we can find new ways to save vision care leaders time, increase profits, and create better experiences for patients and staff.
So, forgive us if we’re feeling a bit nostalgic today.
Today, we officially close the chapter on Virtual Field, the first-ever virtual visual field analyser and a tabletop perimeter alternative. Oh, but don’t worry. We’re not going anywhere.
Let us reintroduce ourselves.
Today, we officially change our name to Carrot and start owning our rightful place, not as the virtual visual field leader, but as the leading end-to-end visual diagnostics platform.
It’s with pride that we rightfully own our position as a next‑generation visual diagnostics platform that combines gold‑standard accuracy with modern workflows, better patient experiences, and real‑world scalability.
Why Virtual Field is Now Carrot
Some might say, what’s in a name? We say everything. We’ve long been more than just virtual fields, and changing our name to Carrot is a critical step in our company’s journey and a way to better represent all that we offer eye doctors, practice administrators, technicians, and patients.
You know the expression that carrots are good for your eyes. We’re elevating that belief and bringing the industry a carrot that is good for your patients’ vision and your practice’s operational efficiency and profitability.
Here’s what sets us apart, and why we’re so much more than virtual visual fields:
Introducing the Carrot Visual Diagnostics Platform
Carrot transforms eye care diagnostics with portable, automated exams that improve efficiency, accuracy, and patient comfort. From visual fields to color vision, ocular motility, and pupillometry, every test is clinically validated and tied to five billable CPT codes. The result: faster ROI, confident clinicians, and seamless care.
Today, our platform includes:
Clinically Validated Visual Fields And Function Tests
Carrot offers a full suite of clinically validated visual function tests across perimetry, ocularmotor, sensory, and color vision. Our tests include advanced thresholding, real-time fixation monitoring, refractive support, digital occlusion, and automated calibration to ensure accurate, repeatable measurements. Every test is independently validated against industry-standard devices for trusted clinical confidence.
Clinical Report, Trends, And Performance Metrics
Clinically validated vision tests are the foundation of our platform, but we don’t stop there. Our unified insights layer transforms test results into clear clinical reports, accessible visualizations, and meaningful trendlines. It highlights patient change over time, supports CPT-compliant billing, and provides practice-level performance and financial intelligence, and is designed to give clinicians fast clarity and administrators measurable ROI insights.
Secure, Seamless Interoperability
We understand that the best patient care leverages a comprehensive model that allows specialists across the care continuum to collaborate and share insights in real time. To empower patient-level report access regardless of location or provider, we’ve built a complete interoperability framework that automates patient data exchange, synchronizes worklists and reports, and keeps every test connected to your EMR/EHR. Secure cloud infrastructure, role-based access, and enterprise authentication ensure the protection and reliability of data flow across your clinical environment. Our interoperability framework is built to meet HIPAA and SOC 2 Type II standards, supporting practices from single sites to multi-location enterprises.
Automated Testing And Workflow Tools
With shortages of eye doctors and technicians and a patient population that understandably expects faster access to care and more efficient appointments, we know our tools need to help, not hinder, practice productivity.
The Carrot platform offers automated patient guidance, quality controls, and workflow tools that enable reliable, low-touch testing with minimal staff oversight. From multilingual instructions and adaptive patient guidance to automated calibration, fixation monitoring, digital occlusion, and remote oversight, the Carrot system self-manages key testing steps. Our custom templates, parallel testing, and browser-based control further streamline workflows, increasing throughput without increasing staffing.
Human Help And Device Protection
The only thing more impressive than our technology is our team. With Carrot, you get a dependable support experience with real human assistance, personalized onboarding, and ongoing guidance to keep your clinic running smoothly. From a dedicated customer success team and same-day hardware replacement to lifetime warranty coverage and ongoing software updates, every part of the Carrot platform is backed by people who ensure you stay supported long after installation.
Portable, Ergonomic Clinical Hardware
We’re still fully committed to the belief that the best way to administer visual field and visual function tests is using a portable, lightweight, accessible headset. We continue to offer purpose-built hardware engineered for comfort, portability, and reliable performance in any clinical setting. Our wireless headset, refractive accessories, transport case, and multi-device setup options create a flexible, space-efficient testing environment, while long-life power and ergonomic design ensure consistent patient comfort. Backed by a lifetime warranty and rapid replacement, the hardware is designed to stay dependable for years of high-volume use.
What’s Not Changing
Yes, we’ve changed our name to better fit the company we are today, but here’s what’s not changing, and what will never change: At the core of who we are and what we offer, we’ll never stop keeping clinicians, practice leaders, and patients at the center of our decision-making. We remain committed to innovating never because a technological advancement is cool, trendy, or monetizable. We innovate to stay one step ahead of what doctors and practice leaders need to run an efficient, profitable practice that protects and preserves patient vision.
Our website and event booths will look different, but our engineering team is still led by the same co-founder who helped create our first virtual visual field test in 2018.
Our social media profile names have changed, but we’re still led by the same CEO and leadership team who saw the potential of a VR visual field headset and turned it into the gateway to a powerful diagnostic data delivery platform.
Our logo isn’t blue anymore, but we still have former technicians standing by to answer the phone when you call, and offer personalized support and informed perspectives on how to use our platform to accelerate care and improve efficiency.
Learn More About the New Carrot Visual Diagnostics Platform
We invite you to get to know us as Carrot. We promise, we’re the best of everything you loved yesterday, now better positioned to continue supporting your tomorrow.
Visit carrot.io/virtual-field to learn more about our new name and identity, and follow us on Facebook, Instagram, LinkedIn, YouTube, and TikTok.
